Champs Sports is a confident contributor to the active lifestyle strategy of Venator Group. Continual fine-tuning of merchandising and marketing strategies differentiates Champs Sports in a highly competitive field.
Our associates thrive on teamwork and performance. Feedback from the sales floor goes into the development of future products and brands.
Through extensive consumer research, Champs Sports has identified a unique customer set interested in both active lifestyles and athletic authenticity. This combination is a growing trend among both urban and suburban shoppers who find as much satisfaction in playing as in winning.
New Champs Sports store formats embody this "live to play" approach to life. The larger layouts include a merchandise mix that balances technical footwear, complementary lifestyle apparel and customer-driven product lines, which include gear for women and children. A commitment to new product development and defining new categories of active lifestyle gives Champs Sports an added edge against the competition.
